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Contemporary factors influencing association conference attendance.

Cassar, J., Whitfield, J. and Chapman, A., 2020. Contemporary factors influencing association conference attendance. Journal of Convention and Event Tourism, 21 (1), 57-90.

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Contemporary factors influencing association conference attendance.pdf - Accepted Version
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DOI: 10.1080/15470148.2020.1719948


Competition amongst conference tourism destinations has intensified. Understanding the factors influencing delegate attendance thus becomes increasingly important. This paper aims to extend the current body of academic knowledge by examining motivators and inhibitors deriving from not only previous academic research but also contemporary industry reports. Delegate expectations relating to new and established factors influencing conference attendance are explored, while motivating and inhibiting factors are ranked in order of importance. Proactive management and organization responses to these factors are proposed. The research findings are important to destination managers in prioritizing the investment of their limited resources aiming to address the higher-importance factors. This allows such destinations to improve in their competitiveness in attracting conference tourism and conference delegates.

Item Type:Article
Uncontrolled Keywords:conference attendance; conference delegates; destinations
Group:Bournemouth University Business School
ID Code:33644
Deposited By: Symplectic RT2
Deposited On:06 Mar 2020 15:43
Last Modified:14 Mar 2022 14:20


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