Skip to main content

Gambling Data and Modalities of Interaction for Responsible Online Gambling: A Qualitative Study.

Drosatos, G., Arden-Close, E., Bolat, E. and Ali, R., 2020. Gambling Data and Modalities of Interaction for Responsible Online Gambling: A Qualitative Study. Journal of Gambling Issues, 44 (Spring), 139-169.

Full text available as:

4064-6050-1-PB.pdf - Published Version

Gambling Data and Modalities of Interaction for Responsible Online Gambling.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


Official URL:


Online gambling, as opposed to land-based gambling and other mediums of problematic and addictive behaviours such as alcohol and tobacco, offers unprecedented opportunities for monitoring and understanding users’ behaviour in real-time, along with the ability to adapt persuasive messages and interactions that would fit the gamblers usage and personal context. This opens a new avenue for research on the monitoring and interactive utilisation of gambling behavioural data. To this end, in this paper we explore the range of data and modalities of interaction which can facilitate richer interactive persuasive interventions and offer additional support to limit setting, with the ultimate aim of aiding gamblers, who gamble at low to moderate levels, to stay in control of their gambling experience. The exploration is based on our previous research on online addiction and interviews with experts (ne = 13) from different relevant multidisciplinary backgrounds and different points of view. We also interviewed gamblers (ng = 6) about their perception of the utilisation of their data for aiding more conscious gambling. Directed at multiple stakeholders including the gambling software providers, compliance and responsible gambling personnel as well as policymakers, this paper aims to provide a basis and a reference point for empowering future responsible gambling socio-technical tools through the capture and utilisation of relevant online gambling behavioural data.

Item Type:Article
Uncontrolled Keywords:Online gambling ; problem gambling ; behavioural data ; limit setting. ; persuasive interventions
Group:Bournemouth University Business School
ID Code:33719
Deposited By: Symplectic RT2
Deposited On:10 Mar 2020 10:51
Last Modified:14 Mar 2022 14:21


Downloads per month over past year

More statistics for this item...
Repository Staff Only -