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A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world.

Stankov, U., Filimonau, V. and Vujičić, M.D., 2020. A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world. Tourism Geographies, 22 (3), 703-712.

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Manuscript 9.05.2020 - RG version.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1080/14616688.2020.1768432


Many see the COVID-19 pandemic as a turning point for tourism, a chance to reflect on the pressing environmental and socio-economic concerns of the industry, and an opportunity to pinpoint a more desirable direction. However, for tourism to revive as a less impactful and more meaningful industry, more mindful consumers are needed to take factual benefits from the gravity of the current situation. Mindfulness as a practice of bringing a certain quality of attention to moment-by-moment experiences has become an important asset for individuals to cope with the problems of modern life. It is even seen as a significant driver of lifestyle change in Western societies, resulting in an increasing number of more conscious consumers and mindfulness-driven products and services. The COVID-19 pandemic is a wake-up call and opportunity for the tourism industry to embrace the mindfulness movement, trusting in its capacity to reflect on the current problems and to pave a new way forward towards more compassionate and meaningful tourism for both hosts and guests.

Item Type:Article
Additional Information:Issue 3: Visions of Travel and Tourism after the Global COVID-19 Transformation of 2020
Uncontrolled Keywords:mindfulness; tourism; COVID-19; tourist experiences; sustainability; compassionate tourism
Group:Bournemouth University Business School
ID Code:34191
Deposited By: Symplectic RT2
Deposited On:23 Jun 2020 13:24
Last Modified:14 Mar 2022 14:22


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