Skip to main content

Rescuing and preserving values in vintage clothing.

Corbett, J. and Denegri-Knott, J., 2020. Rescuing and preserving values in vintage clothing. Journal of Promotional Communications, 8 (1), 28 - 46.

Full text available as:

02 Corbett Denegri Knott.pdf - Published Version
Available under License Creative Commons Attribution.


Official URL:


Where previous research into second-hand commodities has focused on dispossession, commodity spheres, and negative contamination, we consider the post-purchase resingularisation and rituals that consumers undertake to preserve invested meaning. Drawing on data gathered from phenomenological interviews with vintage clothing enthusiasts in England and Wales we provide an account of different types of contamination and resingularisation processes. These include new forms of positive and negative contamination where the self becomes a potential pollutant detracting from a good’s ability to actualise displaced meanings.

Item Type:Article
Uncontrolled Keywords:preservation; contamination; displaced meaning; vintage clothing; sacred; singularisation
Group:Faculty of Media & Communication
ID Code:34254
Deposited By: Symplectic RT2
Deposited On:07 Jul 2020 10:04
Last Modified:14 Mar 2022 14:23


Downloads per month over past year

More statistics for this item...
Repository Staff Only -