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Increasing vegetable consumption out-of-home: VeggiEAT and Veg+projects.

Hartwell, H., Bray, J. P., Lavrushkina, N., Rodrigues, V., Saulais, L., Giboreau, A., Perez-Cueto, F.J.A., Monteleone, E., Depezay, L. and Appleton, K., 2020. Increasing vegetable consumption out-of-home: VeggiEAT and Veg+projects. Nutrition Bulletin, 45 (4), 424-431.

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nbu.12464.pdf - Published Version
Available under License Creative Commons Attribution.


DOI: 10.1111/nbu.12464


© 2020 The Authors. Nutrition Bulletin published by John Wiley & Sons Ltd on behalf of British Nutrition Foundation Adequate vegetable consumption is fundamental to a healthy, balanced diet; however, global compliance with recommendations to increase consumption is poor. There is a growing interest in the sustainability of current dietary patterns in light of expected climate change and an expanding global population where part of the response is increasing vegetable intake. Two international projects, VeggiEAT and Veg+, explored the determinants of vegetable liking and consumption in different age groups and countries and the effect of a nudging strategy on vegetable consumption in an out-of-home setting. The projects found that the importance given by consumers to natural or healthy ingredients, social norms, female gender and positive attitudes towards nudging all influenced vegetable consumption. Some sensory factors, such as bitterness and sourness, had a negative loading, while others, such as sweetness, had a positive effect on liking for vegetables. ‘Dish of the day’, as a nudging strategy in a workplace canteen setting, increased vegetable dish selection for some of the sample (adolescent females) but not for males or older people. Globally, there is a strong need to promote the consumption of vegetables as a public health issue but also to improve their availability and uptake, especially within out-of-home foodservice.

Item Type:Article
Additional Information:European Union’s Seventh Framework Programme. Grant Number: 612326 Institutional Links grant, Newton‐Brazil Fund partnership, British Council. Grant Number: 332207684
Uncontrolled Keywords:consumer behaviour, nudging, out of home, sensory aspects, vegetable acceptability
Group:Bournemouth University Business School
ID Code:34624
Deposited By: Symplectic RT2
Deposited On:28 Sep 2020 11:21
Last Modified:14 Mar 2022 14:24


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