Skip to main content

#BetterHealth: A Qualitative Analysis of Reactions to the UK Government’s Better Health Campaign.

Talbot, C. V. and Branley-Bell, D., 2022. #BetterHealth: A Qualitative Analysis of Reactions to the UK Government’s Better Health Campaign. Journal of Health Psychology, 27 (5), 1252-1258.

Full text available as:

[img]
Preview
PDF (OPEN ACCESS ARTICLE)
1359105320985576.pdf - Published Version
Available under License Creative Commons Attribution.

116kB
[img] PDF
BETTER HEALTH FINAL.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

213kB

Official URL: https://journals.sagepub.com/home/hpq

DOI: 10.1177/1359105320985576

Abstract

This study examined reactions to the UK government’s Better Health campaign through a thematic analysis of tweets. Four themes were generated: Embracing Better Health; There is no Better Health without mental health; Inconsistent messaging; Only a surface-level solution. Findings suggest the campaign is problematic, given its lack of consideration for mental health and wider societal factors that contribute to obesity. The campaign could exacerbate mental health difficulties for individuals with eating disorders due to its focus on weight and perceived fat-shaming approach. Recommendations are made to develop future campaigns that avoid negative public responses, minimise harms, and maximise intended benefits.

Item Type:Article
ISSN:1359-1053
Uncontrolled Keywords:communication; public health; weight; obesity
Group:Faculty of Science & Technology
ID Code:34945
Deposited By: Symplectic RT2
Deposited On:08 Dec 2020 13:22
Last Modified:26 Apr 2022 13:27

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -