Masculinities, media and the rugby mind: An analysis of stakeholder views on the relationship between rugby union, the media, masculine-influenced views on injury, and concussion.

Abstract

Rugby Union alongside other collision and contact sports faces ever mounting pressure in increasing recognition of concussive injuries and the risks potential which they present both in the short-term and long term for their athletes. The media is a central component of increasing pressure for cultural change. However, as our research shows there is a complex intersection of masculinities within Rugby Union and the media. This research analysed the results of 524 self-selected survey responses to understand how the media influenced their views on concussion. Critical commentaries from the media have the ability to challenge masculinities around concussion, yet they can still reinforce masculine values and when the media goes beyond tolerable limits Rugby Union consumers progress around concussion could be hindered.