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The Fine Line Between Persuasion and Digital Addiction.

Cemiloglu, D., Naiseh, M., Catania, M., Oinas-Kukkonen, H. and Ali, R., 2021. The Fine Line Between Persuasion and Digital Addiction. In: Persuasive 2021 : International Conference on Persuasive Technology, 12-14 April, Online, 289 - 307.

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210217_TheFineLinebetweenPersuasionandDigitalAddiction.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1007/978-3-030-79460-6_23


Digital addiction is becoming a prevalent societal concern and persuasive design techniques used in digital platforms might be accountable also for the development and maintenance of such problematic behavior. This paper theoretically analyses the relationship between persuasive system design principles and digital addiction in light of theories on behavioral and substance-based addictions. The findings suggest that some of the persuasive design principles, in specific contexts, may trigger and expedite digital addiction. The purpose of this paper is to open a discussion around the potential effects of persuasive technology on digital addiction and cater to this risk in the design processes and the persuasive design itself.

Item Type:Conference or Workshop Item (Paper)
Group:Faculty of Science & Technology
ID Code:35952
Deposited By: Symplectic RT2
Deposited On:01 Sep 2021 14:40
Last Modified:14 Mar 2022 14:29


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