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A Spiritual Aesthetic within Islamic Patterns in the Interior Design of Hotel Rooms: A Case Study of Hotels around AL-Haram in the Holy Cities of Saudi Arabia.

Fatihaddin, D., 2021. A Spiritual Aesthetic within Islamic Patterns in the Interior Design of Hotel Rooms: A Case Study of Hotels around AL-Haram in the Holy Cities of Saudi Arabia. Doctoral Thesis (Doctoral). Bournemouth University.

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FATIHADDIN, Doaa Abdulmalik_Ph.D._2021.pdf
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According to the Saudi government’s 2030 vision, numerous modern hotels are planned to accommodate more pilgrims in the holy cities of Saudi Arabia (Makkah and Medina). Normally pilgrims come to these cities to connect with their spirituality and to worship, and so they prefer to stay near the Grand Mosque in Makkah or the Prophet's Mosque in Medina. Typically, designers plan hotel chains based on a predetermined design that lacks an awareness of the traditional designs of a local area, and therefore does not reflect an Islamic identity or the preferences of pilgrims. Consequently, this research aims to realise pilgrims’ preferences for Islamic patterns in hotel rooms by identifying the interior design elements of Islamic patterns in hotel rooms and understanding the perception of Islamic patterns in relation to spiritual aesthetics. This study is based on a qualitative inductive approach. The data was collected using a case study strategy in three phases via semi-structured interviews, and was then analysed according to a thematic analysis technique. The main findings of this research are related to Islamic patterns; key design elements were identified, which include colour, lighting, style, and material. Secondary design elements were also important according to the participants such as: pattern size, pattern form, pattern format and the multi-layers of the pattern. Supplementary design elements are also important, and will increase a user’s satisfaction with their surroundings, which include the room view, room layout and space, and its relationship with nature. The findings of this study also reveal that satisfaction is linked to spirituality in the environment. Pilgrims perceived Islamic patterns in hotel room design holistically. The study also ascertained that Islamic patterns in interior design are critical for informing a pilgrim’s perception of spiritual aesthetics, which is created by combining cognitive, physiological and emotional responses. This research makes both an academic contribution and a design contribution. The academic contribution involves the spiritual aesthetics within the framework of Islamic patterns (the spiritualscape via Islamic patterns). The data has revealed several interesting and valuable elements that effect the perceptions of hotel guests. The design contribution lies in proposing guidelines to help designers enhance the spiritual aesthetics in a hotel room using Islamic patterns in interior design. The research also has commercial importance in raising the awareness of hotel directors regarding the practical and creative value of interior design, and helping to identify the importance of Islamic patterns as an interior design element that affects spirituality. This could enable various stakeholders to improve their hotels, which in turn will affect hotel income.

Item Type:Thesis (Doctoral)
Additional Information:If you feel that this work infringes your copyright please contact the BURO Manager.
Uncontrolled Keywords:Spiritual Aesthetic; Islamic Patterns; Interior Design; Hotel Rooms; Spiritualscape; Servicescape; The Holy Cities of Saudi Arabia
Group:Faculty of Science & Technology
ID Code:36240
Deposited By: Symplectic RT2
Deposited On:11 Nov 2021 11:44
Last Modified:14 Mar 2022 14:30


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