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Peripheral cues and the power of simple images.

Lilleker, D. and Koliastasis, P., 2023. Peripheral cues and the power of simple images. In: Lilleker, D. and Veneti, A., eds. Research Handbook on Visual Politics. Cheltenham: Edward Elgar, 259-267.

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Lilleker & Koliastasis 2023.pdf - Accepted Version
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Images have always played an important role for human civilisation, in particular through their ability to convey complex and emotionally-resonant ideas far more easily than words. Political ideas and arguments, in the current era, are often communicated through simple images, collages, mash-ups and memes. The question this chapter focuses on is why these matter in terms of their impact. Drawing on literature which has highlighted the power of heuristics, and experimental research showing images can shape the responses of participants, the chapter uses the case of the anti-Covid 19 restrictions to explore how images can have helped to build this movement. We show how the use of images of masked children, smiling unmasked faces and simple slogans may have led those who found restrictions a greater burden than they found infection a threat to join develop sympathies with the anti-restriction movement and potentially break rules and guidelines imposed to restrict the spread of the virus.

Item Type:Book Section
ISBN:978 1 80037 692 2
Number of Pages:9
Additional Information:This is a draft chapter. The final version is available in Research Handbook on Visual Politics edited by Darren Lilleker and Anastasia Veneti, published in 2023, Edward Elgar Publishing Ltd The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.
Group:Faculty of Media & Communication
ID Code:38013
Deposited By: Symplectic RT2
Deposited On:07 Aug 2023 15:41
Last Modified:17 Aug 2023 13:52


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