Exploring Trust in Mobile Commerce during Pandemic Crisis.

Abstract

Mobile commerce (m-commerce) is highly regarded because of its essential characteristics, for example, flexibility, personalization, ubiquity, identification, and dissemination. More so, in the current COVID19 pandemic crisis. COVID19 has drastically changed the world and possibly irreversibly. Business strategies and practices has to adapt to changes in the business environment. These changes generally promoted online business transactions and interactions, making m-commerce an essential business feature. However, there are inherent risks and disadvantages that cultivate anxiety in m-commerce and impacts negatively m-commerce adoption. This makes trust one of the key success factors of m-commerce. In this paper, we explore trust in m-commerce to generate knowledge considering a pandemic crisis context. This research-in-progress seeks to contribute by generating knowledge on emergent main players, such as, AliExpress, Alibaba's merchant showcase. In addition, expected contributions include validation of the theoretical construct of antecedents and consequence of trust in m-commerce considering a pandemic crisis context.