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Hubris or hybris? The case of challenge in the Apple boardroom.

Nordberg, D., 2023. Hubris or hybris? The case of challenge in the Apple boardroom. In: Philosophy of Management, 2-5 June 2023, Oxford.

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The management literature makes frequent reference to the hubris of chief executive officers. Research in the field describes their arrogance, grandiosity, narcissism over-confidence, and even “excessive over-confidence”, with warnings that pride goes before the fall. The ancient myth of Icarus and his attempt to fly to the sun appears in many such accounts. But that’s not what Plato and Aristotle had in mind when they wrote about hybris. This paper examines the signs of hubris – in the modern interpretation – against the evidence of hybris in the interaction between Steve Jobs and John Sculley at Apple Computer Inc. in the 1980s. It draws conclusions with salutatory lessons for executives, as well as for those who research their actions.

Item Type:Conference or Workshop Item (Paper)
Group:Bournemouth University Business School
ID Code:38551
Deposited By: Symplectic RT2
Deposited On:07 Jul 2023 09:58
Last Modified:07 Jul 2023 09:58


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