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Teaching note–Critical pedagogies: practical examples from the marketing classroom.

Moufahim, M., Heath, T., O’Malley, L., Casey, K., Denegri-Knott, J., Kuruoglu, A., Pavlopoulou, I. and Pradhan, A., 2023. Teaching note–Critical pedagogies: practical examples from the marketing classroom. Journal of Marketing Management, 39 (1-2), 149-165.

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DOI: 10.1080/0267257X.2023.2174166


Through five empirical accounts of critical teaching practices, this note addresses how we can teach and seeks to understand the strategies and approaches employed by marketing scholars to incorporate critical and moral reflection into the marketing curriculum, and be more critical and imaginative in reshaping marketing practices in the face of current challenges. The pedagogic examples offered acknowledge the powerful potential of the marketing classroom in developing critical and creative mindsets of future leaders and practitioners. These illustrations of the passion and creativity of marketing teachers can inspire colleagues to experiment with and develop their ideas in the classroom, and offer a model for sharing experiences that we hope may encourage more colleagues to do likewise.

Item Type:Article
Uncontrolled Keywords:Critical pedagogy; student engagement; critical thinking; ethics; societal change; access
Group:Faculty of Media & Communication
ID Code:38955
Deposited By: Symplectic RT2
Deposited On:05 Sep 2023 10:19
Last Modified:05 Sep 2023 10:19


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