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ToolsOliver, J., 2024. Strategic Media Transformations: illustrating dynamic capabilities at Sky Plc [Case Study]. UK: Sage.
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Official URL: https://us.sagepub.com/en-us/nam/strategic-managem...
Abstract
In the 1990s Sky Plc (Sky) was a UK based pay-TV provider; twenty years later it had grown into a leading European, multi-product, multi-platform entertainment and communications firm. Whilst many legacy media firms complained about the high-velocity environmental conditions and the profound impact of digitalization and new media technologies on their business models and revenues, Sky sensed an opportunity for market leadership and appeared to thrive on high levels of turbulence.
| Item Type: | Other |
|---|---|
| Series Name: | Strategic Management in the Media: Theory to Practice (3rd Revised edition) |
| Uncontrolled Keywords: | Strategic Media Management; Dynamic Capabilities; Strategic Transformation; Corporate Strategy; Digitalization |
| Group: | Faculty of Media & Communication |
| ID Code: | 39224 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 22 Feb 2024 14:19 |
| Last Modified: | 22 Feb 2024 14:19 |
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