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Designing and developing a sport entrepreneurship course: an educational design-based study.

Ansari, P., Khoo, S. and Ismail, M. N., 2020. Designing and developing a sport entrepreneurship course: an educational design-based study. Entrepreneurship Education, 3, 411-432.

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DOI: 10.1007/s41959-020-00040-6


There is an evident gap in the studies that provide a systematic process of designing sport entrepreneurship courses. This study employed an educational design-based approach to design a sport entrepreneurship course. The ‘Theory of Planned Behaviour’ and Gagné’s ‘nine events of instructions’ were used as the theoretical foundation and teaching strategy guidelines of the course. The study included three main phases, namely needs analysis, course design, and reflection. Needs assessment phase resulted to the design of outline for an introductory sport entrepreneurship course. The completed design was instructed to sport students in a public university in Malaysia. The post-test results showed a significant increase in students’ entrepreneurial intention. The classroom observations showed more attention must be paid to opportunity recognition topic and cultural contexts for an introductory entrepreneurship course. In addition, using the nine events of instruction as the basis for teaching strategy provided a clear structure and solid framework for the teaching and learning process and classroom experience.

Item Type:Article
Uncontrolled Keywords:Sport entrepreneurship; Entrepreneurship education; Entrepreneurship pedagogy; Nine events of instruction; Theory of planned behaviour; Design-based research
Group:Faculty of Science & Technology
ID Code:39430
Deposited By: Symplectic RT2
Deposited On:29 Jan 2024 12:47
Last Modified:29 Jan 2024 12:47


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