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The fog of streaming wars.

Oliver, J., 2024. The fog of streaming wars. The Conversation.

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The global pandemic supercharged the streaming business as consumers sought to entertain themselves during numerous lockdowns. The streaming industry experienced a period of rapid growth, attracting a flood of new entrants lured by market growth rates of 40% per annum and potentially high profits from surging consumer demand. Companies like Netflix, Amazon, Disney+ and Apple TV gained millions of customers in a matter of months and invested billions of dollars on new content, infrastructure and marketing. It all seemed to good to be true as the ‘land grab’ for subscriber growth and ‘market share at all costs’ continued during 2020-22.

Item Type:Other
Uncontrolled Keywords:Video Streaming; Industry Consolidation; Market Dynamics; Disney+; Netflix
Group:Faculty of Media & Communication
ID Code:39652
Deposited By: Symplectic RT2
Deposited On:03 Apr 2024 13:09
Last Modified:03 Apr 2024 13:09


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