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“Ugly Bundling” Increase Purchase of Unattractive Produce.

Kim, H. J., Manimont, G. and Memery, J., 2024. “Ugly Bundling” Increase Purchase of Unattractive Produce. In: The Australian and New Zealand Marketing Academy (ANZMAC) 2024, 4-6 Dec 2024, Tasmania, Australia. (In Press)

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Official URL: https://www.anzmac2024.com/


Item Type:Conference or Workshop Item (Paper)
Group:Bournemouth University Business School
ID Code:40256
Deposited By: Symplectic RT2
Deposited On:28 Aug 2024 15:30
Last Modified:28 Aug 2024 15:30

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