Influencer-driven gambling content and its impact on children and young people: A scoping study.

Abstract

Purpose of Review: This scoping review explores the influence of social media influencers in promoting gambling to children and young people, addressing concerns about their vulnerability to gambling advertisements on platforms like YouTube, TikTok, and Twitch. Recent Findings: A scoping review of 41 studies highlights that influencers use subtle, relatable strategies to normalise gambling behaviours. Despite regulatory changes, children and young people are still significantly exposed to gambling content. Influencers’ promotional tactics increase engagement and lower perceived risks of gambling, yet there is limited research on the long-term impact of this exposure. Summary: Stricter regulations are urgently needed to reduce children and young people’s exposure to influencer-driven gambling content. Mandatory sponsorship disclosures and age verification measures are essential. Targeted interventions, including educational campaigns, should be prioritised to raise awareness of the risks associated with influencer marketing and gambling. These steps are critical to protecting vulnerable children and young people from potential gambling-related harms