Skip to main content

Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce.

Manimont, G., Kim, H., Memery, J., Hyun Seung, J. and Lee, D. C., 2025. Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce. In: International Food Marketing Research Symposium, 17-19 June 2025, Athens, Greece. (Unpublished)

Full text available as:

[thumbnail of GM_MSG_IFMRS 2025.pdf] PDF
GM_MSG_IFMRS 2025.pdf - Accepted Version
Restricted to Repository staff only until 20 June 2025.

190kB

Official URL: https://acg150.acg.edu/events/2025-international-f...


Item Type:Conference or Workshop Item (Paper)
Group:Bournemouth University Business School
ID Code:41049
Deposited By: Symplectic RT2
Deposited On:22 May 2025 09:17
Last Modified:22 May 2025 09:17

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -