Tools
ToolsMcDougall, J. and Weiss, J., 2025. Media Literacy for a More Inclusive and Sustainable Society: Situating the Field in the Communication Ecosystem. ECO PÓS, 28 (1), 19-48.
Full text available as:
Preview |
PDF (OPEN ACCESS ARTICLE)
McD + Weiss Eco-Pos.pdf - Published Version Available under License Creative Commons Attribution. 314kB |
|
Copyright to original material in this document is with the original owner(s). Access to this content through BURO is granted on condition that you use it only for research, scholarly or other non-commercial purposes. If you wish to use it for any other purposes, you must contact BU via BURO@bournemouth.ac.uk. Any third party copyright material in this document remains the property of its respective owner(s). BU grants no licence for further use of that third party material. |
DOI: 10.29146/eco-ps.v28i1.28540
Abstract
In this article, we make the case for media literacy as an essential element in the health of the communication ecosystem by mapping the field to a theory of change. This article shares an element of the broader project, whereby the theory of change was used to evaluate the last decade of media literacy interventions for the UK Government, and in collaboration with the UK regulator Ofcom.We argue that people using their media literacy for positive consequencescanimprove ecosystem health, but through this research, we see the need for the field of media literacy toclaim less to change more
| Item Type: | Article |
|---|---|
| ISSN: | 2175-8689 |
| Uncontrolled Keywords: | Media Literacy; Theory of Change; Communication Ecosystem |
| Group: | Faculty of Media & Communication |
| ID Code: | 41276 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 11 Sep 2025 12:03 |
| Last Modified: | 11 Sep 2025 12:03 |
Downloads
Downloads per month over past year
| Repository Staff Only - |