Wadud, I., Liang, Y. D. and Polkinghorne, M., 2025. Digital Transformation in the UK Retail Sector. Encyclopedia, 5 (3), 142.
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DOI: 10.3390/encyclopedia5030142
Abstract
Digital transformation is the process by which businesses adopt use of digital technologies to fundamentally change operations and customer interactions in order to optimize delivery and service. The UK refers to the United Kingdom which is shorthand for the United Kingdom of Great Britain and Northern Ireland which is a European country that primarily includes England, Wales and Scotland together with the northern part of Ireland. The retail sector includes businesses that sell goods or services directly to consumers for their personal use, opposed to selling to other organizations for business applications. Generation refers to a series of broad age groups that are considered to demonstrate different generalized characteristics.
Item Type: | Article |
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ISSN: | 2673-8392 |
Uncontrolled Keywords: | Consumer; Digital; UK; Transformation; Retail; Generations |
Group: | Bournemouth University Business School |
ID Code: | 41347 |
Deposited By: | Symplectic RT2 |
Deposited On: | 12 Sep 2025 09:08 |
Last Modified: | 12 Sep 2025 09:08 |
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