Factors influencing consumer perceptions of recycled plastic products: A literature review.

Abstract

Despite their sustainable benefits, the acceptance of recycled plastic products (RPPs) is not widely embraced. Previous research has primarily concentrated on enhancing consumer acceptance of products produced from recycled materials. However, this study narrows its focus to products derived specifically from recycled plastics, examining the determinants that may restrict consumers' purchasing decisions in this context. To explore the factors that influence consumer acceptance of recycled plastic products, a literature review was conducted with the following objectives: (1) to investigate what are the consumer's aesthetic perceptions, preferences, prioritisations and beliefs of RPPs, (2) to explore the emotional, behavioural and environmental connections between RPPs and consumers, (3) to identify the challenges that product designers encounter when shaping RPPs, (4) to analyse the historical, cultural and theoretical framework backgrounds of RPPs, (5) to specify future research recommendations to enhance consumers experience of RPPs. The literature review of 103 articles revealed a significant gap in research concerning products made from recycled plastic. Also, it highlighted potential future directions that could benefit academics and practitioners interested in this field.