How does news coverage of suicide affect suicidal behaviour at a high-frequency location? A 7-year time series analysis.

Abstract

INTRODUCTION: News reporting of suicide can have a significant influence on suicidal behaviour in the general population, especially following the death of a well-known individual. By comparison, the impact of reporting on suicides at well-known, 'high-frequency' locations is less well understood. We investigated the relationship between news coverage of suicide and incidents at a high-frequency coastal location in the UK over a 7-year period. METHODS: We analysed bidirectional associations (with daily and weekly lags) and Granger causality between suicide-related news in the UK (n=38 595, of which 789 focused on cliff locations) and suspected suicides (n=278) and crisis interventions (n=3050) at the site between 1 January 2017 and 31 December 2023. Separate subanalyses explored associations with repeat coverage and with headlines featuring explicit location/method details. RESULTS: While coverage of incidents at the study site and other coastal locations represents a small and decreasing proportion of all UK news of suicide, 51% of all cliff-related news focused on the study site, often explicitly identified in the story's headline (81%). There were significant but small (r<0.3) correlations between the volume of news coverage (particularly when method-specific and location-specific) and suicidal behaviour at the site, with fatalities increasing in the immediate aftermath of reporting. This effect was strongest in 2018-2019 (which had the greatest volume of reporting and repeat coverage) but failed to reach significance in 2020-2023, when there were fewer reports, less repeat coverage and no headlines referring to multiple deaths at the site. CONCLUSIONS: Findings underscore the importance of continued efforts to monitor and improve the quality of news and other media portrayals of suicide. Follow-up studies, including qualitative research with people with lived/living experiences of suicide, could further explore how different types of news stories and wider narratives might contribute to increases-and potentially decreases-in suicides at high-frequency locations.