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SWOT Analysis of the horticultural farms in the Plovdiv region of Bulgaria.

Garnevska, E., Vaughan, D. R. and Edwards, J.R., 2007. SWOT Analysis of the horticultural farms in the Plovdiv region of Bulgaria. Bulgarian Journal of Agricultural Science, 12, 353-361.

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Agriculture/horticulture has traditionally been an important sector in the economy of Bulgaria. This paper reviews the changes in agriculture/horticulture in the Plovdiv region of Bulgaria after 1989 when the transition towards a free market economy began. In particular, it provides a review of the internal capabilities (strengths and weaknesses) of the horticultural farms and the impact upon them of the external environment (opportunities and threats). While many farmers regarded their experience as a strength, farmers having farms of different size identified additional different strengths, and different weaknesses and opportunities. Whereas, all of them were influenced by similar threats and the relative importance of these perceived threats did not varied depending upon the size of the farm.

Item Type:Article
Uncontrolled Keywords:horticultural farms, SWOT analysis, Plovdiv region, Bulgaria,
Group:Bournemouth University Business School
ID Code:852
Deposited On:05 Apr 2007
Last Modified:14 Mar 2022 13:06


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