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Consumer Behaviour Theory: Approaches and Models.

Bray, J. P., 2008. Consumer Behaviour Theory: Approaches and Models. Discussion Paper. Unpublished. (Unpublished)

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Abstract

Critique of the various approaches that have been taken towards the study of Consumer Behaviour

Item Type:Monograph (Discussion Paper)
Group:Bournemouth University Business School
ID Code:10107
Deposited By: Mr Jeffery P Bray
Deposited On:18 Jun 2009 12:27
Last Modified:14 Mar 2022 13:22

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