Kilburn, D., 2006. Southampton Solent University: Strategic Marketing in Practice Case Study December 2006. Documentation. Cambridge Marketing Colleges. (Unpublished)
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Abstract
A set of slides showcasing strategic imperatives for the CIM case study - Strategic Marketing in Practice for the Professional Postgraduate Diploma in Marketing
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | Chartered Institute of Marketing, 6 December 2006, Guildford, England. |
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 10976 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 10 Sep 2009 19:22 |
| Last Modified: | 07 Mar 2013 15:12 |
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