W H Smith PLC: Strategic marketing in practice case study.

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Kilburn, D., 2006. W H Smith PLC: Strategic marketing in practice case study. Documentation. Cambridge Marketing Colleges. (Unpublished)

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Abstract

This case study features WHSmith and its future strategy and is part of the Professional Postgraduate Diploma in Marketing.

Item Type:Monograph (Documentation)
Additional Information:Chartered Institute of Marketing, June 2006, Maidenhead, England
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:10978
Deposited By:Associate Professor David Kilburn
Deposited On:04 Sep 2009 18:45
Last Modified:07 Mar 2013 15:12

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