Kilburn, D., 2006. W H Smith PLC: Strategic marketing in practice case study. Documentation. Cambridge Marketing Colleges. (Unpublished)
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Available under License : See the attached licence file.
This case study features WHSmith and its future strategy and is part of the Professional Postgraduate Diploma in Marketing.
|Item Type:||Monograph (Documentation)|
|Additional Information:||Chartered Institute of Marketing, June 2006, Maidenhead, England|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Associate Professor David Kilburn|
|Deposited On:||04 Sep 2009 18:45|
|Last Modified:||07 Mar 2013 15:12|
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