Staples: Strategic Marketing in Practice case study.

Tools

Kilburn, D., 2009. Staples: Strategic Marketing in Practice case study. Documentation. Cambridge Marketing Colleges. (Unpublished)

Full text available as:

[img]Microsoft PowerPoint - Presentation
266kB

Abstract

A set of slides which look at the strategic imperatives for Staples going forward

Item Type:Monograph (Documentation)
Additional Information:Strategic Marketing in Practice Workshop, Guildford, Surrey, June 2009
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:10989
Deposited By:Associate Professor David Kilburn
Deposited On:06 Sep 2009 13:38
Last Modified:07 Mar 2013 15:12

Document Downloads

More statistics for this item...
Repository Staff Only -
BU Staff Only -
Help Guide - Editing Your Items in BURO