Kilburn, D., 2004. The management of risk in international marketing. In: Managing risk in international marketing, 8 March 2004, Barcelona. (Unpublished)
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Abstract
This presentation was given in EUNCET, a business school in Barcelona. The themes covered are designed to diminish risk when engaging in international marketing projects
Item Type: | Conference or Workshop Item (Lecture) |
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Group: | Bournemouth University Business School |
ID Code: | 10992 |
Deposited By: | Associate Professor David Kilburn |
Deposited On: | 10 Sep 2009 18:38 |
Last Modified: | 14 Mar 2022 13:24 |
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