The management of risk in international marketing.

Kilburn, D., 2004. The management of risk in international marketing. In: Managing risk in international marketing, 8 March 2004, Barcelona. (Unpublished)

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Abstract

This presentation was given in EUNCET, a business school in Barcelona. The themes covered are designed to diminish risk when engaging in international marketing projects

Item Type:Conference or Workshop Item (Lecture)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:10992
Deposited By:Associate Professor David Kilburn
Deposited On:10 Sep 2009 19:38
Last Modified:07 Mar 2013 15:12

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