Kilburn, D., 2005. Signifo Expenses: Strategic Marketing in Practice Case Study December 2005. Documentation. Cambridge Marketing Colleges. (Unpublished)
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Abstract
Significo case study charts the main strategic imperatives within the company
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | Cambridge Marketing College, 11 December 2005, Guildford, Surrey |
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 10993 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 10 Sep 2009 19:19 |
| Last Modified: | 07 Mar 2013 15:12 |
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