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Kilburn, D., 2003. CPD - Strategic Marketing Management. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
CPD unit which forms part of a suite of units written for use with client companies.This particular unit has been used with Somerfield and Spar managers.
| Item Type: | Monograph (Documentation) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 10999 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 10 Sep 2009 19:24 |
| Last Modified: | 07 Mar 2013 15:12 |
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