Kilburn, D., 2003. CPD - Strategic Marketing Management. Documentation. Chartered Institute of Marketing. (Unpublished)
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CPD unit which forms part of a suite of units written for use with client companies.This particular unit has been used with Somerfield and Spar managers.
|Item Type:||Monograph (Documentation)|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Associate Professor David Kilburn|
|Deposited On:||10 Sep 2009 19:24|
|Last Modified:||07 Mar 2013 15:12|
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