Marketing for non marketing managers: Bournemouth University Continuing Professional Development.

Kilburn, D., 2003. Marketing for non marketing managers: Bournemouth University Continuing Professional Development. Manual. Poole, England: Bournemouth University. (Unpublished)

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Abstract

Distance learning workbook aimed at practising managers in the retail industry working for blue chip companies who wish to understand the key aspects of marketing

Item Type:Monograph (Manual)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:11176
Deposited By:Associate Professor David Kilburn
Deposited On:04 Sep 2009 18:20
Last Modified:07 Mar 2013 15:13

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