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Kilburn, D., 2003. Marketing for non marketing managers: Bournemouth University Continuing Professional Development. Manual. Poole, England: Bournemouth University. (Unpublished)
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Abstract
Distance learning workbook aimed at practising managers in the retail industry working for blue chip companies who wish to understand the key aspects of marketing
| Item Type: | Monograph (Manual) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 11176 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 04 Sep 2009 18:20 |
| Last Modified: | 07 Mar 2013 15:13 |
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