Watson, T., 2007. Reputation and ethical behaviour in a crisis: predicting survival. Journal of Communication Management, 11 (4), pp. 371-384.
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Official URL: http://dx.doi.org/10.1108/13632540710843959
Purpose – The purpose of this paper is to explore the interrelation of reputation with corporate performance in a crisis and consider the factors that make up the balance between strong recovery, bare survival and failure. The emphasis is on corporate communication and corporate governance. Design/methodology/approach – The current debate on reputation and the validity of the term reputation management is reviewed and cases studies from Australia and the UK are examined. Findings – The paper finds that, in the case studies, poor management, unethical practices, a lack of engagement with customers and other stakeholders, indifferent or aggressive performances by CEOs and lack of preparedness for crisis communication severely or terminally affected the organisations. It identifies a new reputational factor of predictability and considers why some organisations survive a crisis that has strong negative ethical dimensions while others fail. Originality/value – This paper scrutinises existing concepts of reputation and reputation management and finds that they are not able to predict recovery, survival or failure of organisations. A new definition of reputation is put forward and the factor of predictability is emphasised in proposals for new applied theory.
|Uncontrolled Keywords:||Reputation, crisis communication, ethics|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
|Deposited By:||Prof Tom Watson LEFT|
|Deposited On:||10 Sep 2009 10:22|
|Last Modified:||12 Apr 2016 04:15|
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Reputation and ethical behaviour in a crisis: predicting survival. (deposited 18 Dec 2008 16:16)
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