Watson, T., Osborne-Brown, S. and Longhurst, M., 2002. Issues Negotiation™ – investing in stakeholders. Corporate Communications: An International Journal, 7 (1), pp. 54-61.
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Official URL: http://dx.doi.org/10.1108/13563280210416044
Consumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to business, giving the same priority to all stakeholders, with integrity and commitment. This means that the traditional approach to issues management where organisations “decide” on their plans, “dictate” them to stakeholders, and prepare their “defence”, will no longer be adequate. Issues Negotiaion™ offers business leaders a powerful alternative that builds trusting relationships, turning potentially negative issues into competitive advantage. It is a process that supports the organisation in its long-term growth.
|Uncontrolled Keywords:||Issues management, stakeholders, organizational development|
|Subjects:||Social Sciences > Communication, Cultural and Media Studies|
|Group:||Media School > Institute for Media and Communication Research|
|Deposited By:||Prof Tom Watson|
|Deposited On:||11 Sep 2009 09:52|
|Last Modified:||07 Mar 2013 15:14|
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