Issues Negotiation™ – investing in stakeholders.

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Watson, T., Osborne-Brown, S. and Longhurst, M., 2002. Issues Negotiation™ – investing in stakeholders. Corporate Communications: An International Journal, 7 (1), pp. 54-61.

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Official URL: http://dx.doi.org/10.1108/13563280210416044

DOI: 10.1108/13563280210416044

Abstract

Consumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to business, giving the same priority to all stakeholders, with integrity and commitment. This means that the traditional approach to issues management where organisations “decide” on their plans, “dictate” them to stakeholders, and prepare their “defence”, will no longer be adequate. Issues Negotiaion™ offers business leaders a powerful alternative that builds trusting relationships, turning potentially negative issues into competitive advantage. It is a process that supports the organisation in its long-term growth.

Item Type:Article
ISSN:1356-3289
Uncontrolled Keywords:Issues management, stakeholders, organizational development
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School > Institute for Media and Communication Research
ID Code:11291
Deposited By:Prof Tom Watson
Deposited On:11 Sep 2009 09:52
Last Modified:07 Mar 2013 15:14

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