Kilburn, D., 2008. CIM Professional Postgraduate Diploma in Marketing. Strategic Marketing in Practice Case Study December 2007: The Fragrance Industry. Documentation. Chartered Institute of Marketing. (Unpublished)
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Strategic case study on the perfume industry for professional marketing managers.
|Item Type:||Monograph (Documentation)|
|Additional Information:||The Professional Postgraduate Diploma in Marketing is the highest level of examination for practising Marketers in the UK and Internationally. Strategic Marketing, 7 June 2008, Bournemouth University, England|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Associate Professor David Kilburn|
|Deposited On:||12 Oct 2009 20:05|
|Last Modified:||07 Mar 2013 15:14|
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