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ToolsKilburn, D., 2008. CIM Professional Postgraduate Diploma in Marketing. Strategic Marketing in Practice Case Study December 2007: The Fragrance Industry. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
Strategic case study on the perfume industry for professional marketing managers.
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | The Professional Postgraduate Diploma in Marketing is the highest level of examination for practising Marketers in the UK and Internationally. Strategic Marketing, 7 June 2008, Bournemouth University, England |
| Group: | Bournemouth University Business School |
| ID Code: | 11329 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 12 Oct 2009 19:05 |
| Last Modified: | 14 Mar 2022 13:25 |
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