CIM Professional Postgraduate Diploma in Marketing. Strategic Marketing in Practice Case Study December 2007: The Fragrance Industry.

Kilburn, D., 2008. CIM Professional Postgraduate Diploma in Marketing. Strategic Marketing in Practice Case Study December 2007: The Fragrance Industry. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

Strategic case study on the perfume industry for professional marketing managers.

Item Type:Monograph (Documentation)
Additional Information:The Professional Postgraduate Diploma in Marketing is the highest level of examination for practising Marketers in the UK and Internationally. Strategic Marketing, 7 June 2008, Bournemouth University, England
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:11329
Deposited By:Associate Professor David Kilburn
Deposited On:12 Oct 2009 20:05
Last Modified:07 Mar 2013 15:14

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