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Watson, T., 2006. Evaluation – did it really work? Effective public relations measurement and evaluation. In: Australian Collaborative Communication Conference, 5 September 2006, Melbourne, Australia. (Unpublished)
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Abstract
Presentation to Australian Collaborative Communications Conference in Melbourne, September 2006
| Item Type: | Conference or Workshop Item (Lecture) |
|---|---|
| Uncontrolled Keywords: | Effectiveness, evaluation, public relations |
| Subjects: | Social Sciences > Communication, Cultural and Media Studies |
| Group: | Media School > Institute for Media and Communication Research |
| ID Code: | 11341 |
| Deposited By: | Prof Tom Watson |
| Deposited On: | 15 Sep 2009 20:06 |
| Last Modified: | 07 Mar 2013 15:14 |
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- Evaluation – did it really work? Effective public relations measurement and evaluation. (deposited 06 Jan 2009 13:23)
- Evaluation – did it really work? Effective public relations measurement and evaluation. (deposited 15 Sep 2009 20:06) [Currently Displayed]
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