Evaluation – did it really work? Effective public relations measurement and evaluation.

Watson, T., 2006. Evaluation – did it really work? Effective public relations measurement and evaluation. In: Australian Collaborative Communication Conference, 5 September 2006, Melbourne, Australia. (Unpublished)

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Abstract

Presentation to Australian Collaborative Communications Conference in Melbourne, September 2006

Item Type:Conference or Workshop Item (Lecture)
Uncontrolled Keywords:Effectiveness, evaluation, public relations
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School > Institute for Media and Communication Research
ID Code:11341
Deposited By:Prof Tom Watson
Deposited On:15 Sep 2009 20:06
Last Modified:07 Mar 2013 15:14

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