Kilburn, D., 2004. Centrica - a CIM case study. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
Detailed quantitative and qualitative analysis of Centrica for professional marketing managers
Item Type: | Monograph (Documentation) |
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Additional Information: | The Professional Postgraduate Diploma in Marketing is the highest qualification available for practising Marketing Managers worldwide. Analysis and Decision, 19 June 2004, Guildford, England. |
Group: | Bournemouth University Business School |
ID Code: | 11343 |
Deposited By: | Associate Professor David Kilburn |
Deposited On: | 12 Oct 2009 18:58 |
Last Modified: | 14 Mar 2022 13:25 |
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