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Kilburn, D., 2004. Centrica - a CIM case study. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
Detailed quantitative and qualitative analysis of Centrica for professional marketing managers
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | The Professional Postgraduate Diploma in Marketing is the highest qualification available for practising Marketing Managers worldwide. Analysis and Decision, 19 June 2004, Guildford, England. |
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 11343 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 12 Oct 2009 19:58 |
| Last Modified: | 07 Mar 2013 15:14 |
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