Centrica - a CIM case study.

Kilburn, D., 2004. Centrica - a CIM case study. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

Detailed quantitative and qualitative analysis of Centrica for professional marketing managers

Item Type:Monograph (Documentation)
Additional Information:The Professional Postgraduate Diploma in Marketing is the highest qualification available for practising Marketing Managers worldwide. Analysis and Decision, 19 June 2004, Guildford, England.
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:11343
Deposited By:Associate Professor David Kilburn
Deposited On:12 Oct 2009 19:58
Last Modified:07 Mar 2013 15:14

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