Kilburn, D., 2001. Chartered Institute of Marketing Analysis and decision: Malaysian Airlines. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
A Chartered Institute of Marketing case study presented to professional marketing managers for the Analysis and Decision examination
Item Type: | Monograph (Documentation) |
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Additional Information: | The Professional Postgraduate Marketing Diploma is the highest qualification available to practising Marketing Managers worldwide. Analysis and Decision, 9 June 2001, Bournemouth University, England. |
Group: | Bournemouth University Business School |
ID Code: | 11344 |
Deposited By: | Associate Professor David Kilburn |
Deposited On: | 12 Oct 2009 18:57 |
Last Modified: | 14 Mar 2022 13:25 |
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