Chartered Institute of Marketing Analysis and decision: Malaysian Airlines.

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Kilburn, D., 2001. Chartered Institute of Marketing Analysis and decision: Malaysian Airlines. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

A Chartered Institute of Marketing case study presented to professional marketing managers for the Analysis and Decision examination

Item Type:Monograph (Documentation)
Additional Information:The Professional Postgraduate Marketing Diploma is the highest qualification available to practising Marketing Managers worldwide. Analysis and Decision, 9 June 2001, Bournemouth University, England.
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:11344
Deposited By:Associate Professor David Kilburn
Deposited On:12 Oct 2009 19:57
Last Modified:07 Mar 2013 15:14

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