CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss.

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Kilburn, D., 2003. CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

This case study explores branding, segmentation and positioning issues in a leading fashion retailer in the U.K

Item Type:Monograph (Documentation)
Additional Information:The CIM Analysis and Decision Case Study forms part of the highest qualification available to practising marketing managers throughout the world
Group:Faculty of Management
ID Code:11937
Deposited By: Associate Professor David Kilburn
Deposited On:22 Oct 2009 16:42
Last Modified:02 Aug 2016 11:49

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