CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss.

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Kilburn, D., 2003. CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

This case study explores branding, segmentation and positioning issues in a leading fashion retailer in the U.K

Item Type:Monograph (Documentation)
Additional Information:The CIM Analysis and Decision Case Study forms part of the highest qualification available to practising marketing managers throughout the world
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism > Centre for Event and Sport Research
ID Code:11937
Deposited By:Associate Professor David Kilburn
Deposited On:22 Oct 2009 17:42
Last Modified:07 Mar 2013 15:16

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