Tools
Tools
Kilburn, D., 2003. CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss. Documentation. Chartered Institute of Marketing. (Unpublished)
Full text available as:
![[img]](/style/images/fileicons/application_pdf.png)
|
PDF
REISS.pdf - Presentation 1MB | |
|
Copyright to original material in this document is with the original owner(s). Access to this content through BURO is granted on condition that you use it only for research, scholarly or other non-commercial purposes. If you wish to use it for any other purposes, you must contact BU via BURO@bournemouth.ac.uk. Any third party copyright material in this document remains the property of its respective owner(s). BU grants no licence for further use of that third party material. |
Abstract
This case study explores branding, segmentation and positioning issues in a leading fashion retailer in the U.K
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | The CIM Analysis and Decision Case Study forms part of the highest qualification available to practising marketing managers throughout the world |
| Group: | Bournemouth University Business School |
| ID Code: | 11937 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 22 Oct 2009 16:42 |
| Last Modified: | 02 Aug 2016 11:49 |
Downloads
Downloads per month over past year
| Repository Staff Only - |