Kilburn, D., 2003. CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
This case study explores branding, segmentation and positioning issues in a leading fashion retailer in the U.K
Item Type: | Monograph (Documentation) |
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Additional Information: | The CIM Analysis and Decision Case Study forms part of the highest qualification available to practising marketing managers throughout the world |
Group: | Faculty of Management |
ID Code: | 11937 |
Deposited By: | Associate Professor David Kilburn |
Deposited On: | 22 Oct 2009 16:42 |
Last Modified: | 02 Aug 2016 11:49 |
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