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Kilburn, D., 2008. CIM Case Study – June 2007. Strategic Marketing in Practice. The Furze: Analysis. Documentation. Unknown. (Unpublished)
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Abstract
Marketing case study aimed at senior managers aspiring to achieve Chartered Marketer status
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | International marketing management workshop Milan 10 July 2008 |
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 11953 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 28 Oct 2009 06:33 |
| Last Modified: | 07 Mar 2013 15:16 |
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