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WHSmith Strategic Marketng in Practice Case Study: commentary.

Kilburn, D., 2006. WHSmith Strategic Marketng in Practice Case Study: commentary. In: Retail Marketing, 22 July 2006, Manchester, England. (Unpublished)

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Abstract

Analysis and Decision professional marketing case study aimed at practising Marketing Managers

Item Type:Conference or Workshop Item (Other)
Group:Bournemouth University Business School
ID Code:11954
Deposited By: Associate Professor David Kilburn
Deposited On:25 Oct 2009 18:35
Last Modified:14 Mar 2022 13:26

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