Kilburn, D., 2006. WHSmith Strategic Marketng in Practice Case Study: commentary. In: Retail Marketing, 22 July 2006, Manchester, England. (Unpublished)
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Abstract
Analysis and Decision professional marketing case study aimed at practising Marketing Managers
Item Type: | Conference or Workshop Item (Other) |
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Group: | Bournemouth University Business School |
ID Code: | 11954 |
Deposited By: | Associate Professor David Kilburn |
Deposited On: | 25 Oct 2009 18:35 |
Last Modified: | 14 Mar 2022 13:26 |
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