Kilburn, D., 2006. WHSmith Strategic Marketng in Practice Case Study: commentary. In: Retail Marketing, 22 July 2006, Manchester, England. (Unpublished)
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Analysis and Decision professional marketing case study aimed at practising Marketing Managers
|Item Type:||Conference or Workshop Item (Other)|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||School of Tourism > Centre for Event and Sport Research|
|Deposited By:||Associate Professor David Kilburn|
|Deposited On:||25 Oct 2009 18:35|
|Last Modified:||07 Mar 2013 15:16|
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