WHSmith Strategic Marketng in Practice Case Study: commentary.

Kilburn, D., 2006. WHSmith Strategic Marketng in Practice Case Study: commentary. In: Retail Marketing, 22 July 2006, Manchester, England. (Unpublished)

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Abstract

Analysis and Decision professional marketing case study aimed at practising Marketing Managers

Item Type:Conference or Workshop Item (Other)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism
ID Code:11954
Deposited By:Associate Professor David Kilburn
Deposited On:25 Oct 2009 18:35
Last Modified:07 Mar 2013 15:16

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