Reputation models, drivers and measurement.

Watson, T., 2010. Reputation models, drivers and measurement. In: Heath, R. L., ed. Sage Handbook of Public Relations. London: Sage, pp. 339-352.

This is the latest version of this eprint.

Full text available as:

[img]
Preview
PDF (Word to PDF conversion (via antiword) conversion from application/msword to application/pdf)
74kB

Abstract

This chapter discusses the nature and forms of reputation, its drivers and measurement by considering four case studies and recent literature

Item Type:Book Section
ISBN:978-1412977807
Volume:2nd
Number of Pages:792
Uncontrolled Keywords:Public relations, reputation, measurement, crisis communication
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
ID Code:12201
Deposited By:Prof Tom Watson
Deposited On:10 Nov 2009 20:25
Last Modified:07 Mar 2013 15:17

Available Versions of this Item

Document Downloads

More statistics for this item...
Repository Staff Only -
BU Staff Only -
Help Guide - Editing Your Items in BURO