Reputation models, drivers and measurement.

Watson, T., 2010. Reputation models, drivers and measurement. In: Heath, R. L., ed. Sage Handbook of Public Relations. London: Sage, pp. 339-352.

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This chapter discusses the nature and forms of reputation, its drivers and measurement by considering four case studies and recent literature

Item Type:Book Section
Number of Pages:792
Uncontrolled Keywords:Public relations, reputation, measurement, crisis communication
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School
ID Code:12201
Deposited By:Prof Tom Watson
Deposited On:10 Nov 2009 20:25
Last Modified:07 Mar 2013 15:17

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