Morality and Prosocial Behavior: the Role of Awareness, Responsibility and Norms in the Norm Activation Model.

De Groot, J. I.M. and Steg, L., 2009. Morality and Prosocial Behavior: the Role of Awareness, Responsibility and Norms in the Norm Activation Model. Journal of Social Psychology, 149 (4), pp. 425-449.

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DOI: 10.3200/SOCP.149.4.425-449

Abstract

This paper examines the relationships between variables included in the Norm Activation Model of prosocial behaviour (NAM). Specifically, we evaluate the strength of two commonly used interpretations of this model, namely the NAM as a mediator model and the NAM as a moderator model. Five studies focussing on a variety of prosocial intentions and behaviours provide most support for the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behaviours in the social as well as in the environmental context.

Item Type:Article
ISSN:0022-4545
Uncontrolled Keywords:environmental, norm activation, personal norms, prosocial behavior
Subjects:Geography and Environmental Studies
Psychology
Group:School of Design, Engineering & Computing
ID Code:12221
Deposited By:Dr J. I. M. De Groot LEFT
Deposited On:12 Nov 2009 18:42
Last Modified:07 Mar 2013 15:17

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