Chartered Institute of Marketing. Strategic Marketing in Practice Case Study: Alzeimer's Society– Tutor’s Notes.

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Kilburn, D., 2009. Chartered Institute of Marketing. Strategic Marketing in Practice Case Study: Alzeimer's Society– Tutor’s Notes. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

Full set of notes exploring the quantitative and qualitative aspects of this case.

Item Type:Monograph (Documentation)
Subjects:Technology > Business, Management and Marketing
Group:School of Tourism
ID Code:12265
Deposited By:Associate Professor David Kilburn
Deposited On:18 Nov 2009 19:08
Last Modified:07 Mar 2013 15:17

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