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Kilburn, D., 2009. Chartered Institute of Marketing. Strategic Marketing in Practice Case Study: Alzeimer's Society– Tutor’s Notes. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
Full set of notes exploring the quantitative and qualitative aspects of this case.
| Item Type: | Monograph (Documentation) |
|---|---|
| Subjects: | Technology > Business, Management and Marketing |
| Group: | School of Tourism > Centre for Event and Sport Research |
| ID Code: | 12265 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 18 Nov 2009 19:08 |
| Last Modified: | 07 Mar 2013 15:17 |
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