Chartered Institute of Marketing. Strategic Marketing in Practice Case Study: Alzeimer's Society– Tutor’s Notes.

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Kilburn, D., 2009. Chartered Institute of Marketing. Strategic Marketing in Practice Case Study: Alzeimer's Society– Tutor’s Notes. Documentation. Chartered Institute of Marketing. (Unpublished)

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Abstract

Full set of notes exploring the quantitative and qualitative aspects of this case.

Item Type:	Monograph (Documentation)
Group:	Faculty of Management
ID Code:	12265
Deposited By:	Associate Professor David Kilburn
Deposited On:	18 Nov 2009 19:08
Last Modified:	02 Aug 2016 11:49

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