Holding Corporate Social Responsibility to account: its applicability in tourism development.

Koutra, C., 2007. Holding Corporate Social Responsibility to account: its applicability in tourism development. In: First Annual USA-Africa International Business Conference UAIBC. ‘Harnessing the Expertise of Business Professionals, Academics and Government Officials for Economic Development’., 29-30 November 2007, Detroit, Michigan, USA.. (Unpublished)

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Abstract

Tourism was introduced in Elmina and Cape Coast, (Ghana, Africa) home to three World Heritage Sites (slave dungeons during transatlantic slave trade) as a means to poverty reduction. However, almost fifteen years later, this was not achieved. A participatory approach to research revealed that lack of Corporate Social Responsibility (CSR) from the government, tourism intermediaries and developmental institutions was the key factor behind this failure. So far within the tourism industry no tangible areas of responsibility for sustainable tourism development were found and not even the host governments expressed concern for it. However, it could be argued that the intelligent application of [C (SR)] can lead to poverty reduction if it is practiced in a holistic, responsible, transparent and accountable manner.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Corporate Social Responsibility, tourism development, poverty reduction, Africa, Ghana, developing countries
Subjects:Social Sciences > Tourism
Group:Business School > Centre for Research in Management
ID Code:12285
Deposited By:Dr Christina Koutra
Deposited On:19 Nov 2009 17:39
Last Modified:07 Mar 2013 15:18

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