Tour guiding, organisational culture and learning: lessons from an entrepreneurial company.

Lugosi, P. and Bray, J. P., 2008. Tour guiding, organisational culture and learning: lessons from an entrepreneurial company. International Journal of Tourism Research, 10 (5), pp. 467-479.

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DOI: 10.1002/jtr.681

Abstract

This paper examines the impacts of organisational culture on the learning and development of tour guides. Drawing on a case study of a small entrepreneurial tour company, the paper considers the nature of the organisation's culture, the tours it provides, including their narrative contents and the processes of organisational learning and socialisation. The paper suggests that the development of a learning culture within such an organisation may benefit from the provision of appropriate learning opportunities among the guides and facilitators who coordinate guide development.

Item Type:Article
ISSN:1099-2340
Subjects:Social Sciences > Tourism
Social Sciences > Commerce
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:12323
Deposited By:Dr Peter Lugosi LEFT
Deposited On:29 Nov 2009 10:44
Last Modified:07 Mar 2013 15:18

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